Attracting a new audience
Jackpocket is attracting a new demographic to the lottery: younger, tech-savvy professionals. This is a group that is accustomed to on-demand digital services and currently underserved by retailers.
Studies have also shown that the convenience of online lottery play does not negatively impact retailer sales. In fact, it may be the opposite as Michigan retails sales increased after online play was introduced:
Jackpocket Retailer Locator
With the Jackpocket app, users can find their nearest lottery retailer. Our in-app map has every lottery retailer in the United States, British Columbia, and Ontario.
Users can choose to get directions or even order an Uber or Lyft right to a retailer.